| Bio: | Amartya Rahut, popularly known by all as Bobo, hails from the laid back city of Kolkata (erstwhile Calcutta). Bobo grew up amidst a lot of rock music. A proud Xaverian (St. Xaviers alumnus) from school till college, Bobo always found himself plugged into the Kolkata music scene. A devout, obsessed follower and believer of the Beatles, Bobo began his musical career with the St. Xaviers College band as the lead guitarist when he was just 15, pipping many a talented senior to the coveted post. Whilst at that, Bobo played as a professional guitar player in Kolkata from 1992 till 2000, with some of the most legendary acts in Kolkata at that time, namely Shiva, The Fifth Dimension, Cactus, Paras Pathor (founding member), Prakriti, Asteroids etc. It was during the later part of those formative years, Bobo made up his mind about becoming a Music Composer because he felt that would give him the maximum release of expression towards his art. Because he knew he had to take his art to places, he opted for finding a bigger canvas. And decided to shift base to Mumbai in the year 2001. After going through an intense but supremely enriching phase of extreme struggle to get going and survive in one of the most competitive cities in the world as far as music and media are concerned, Bobo finally managed to establish himself as one of the premier Music Composer/Music Producer for the thriving Advertising industry. Having done music for over 2500 TV commercials, and having worked on some of the biggest brands and campaigns including Godrej, ITC, McDonalds, Hero Motocorp, Bharti Axa, HDFC Bank, Max New York, Haywards, Kingfisher IPL, Kurkure, Mirinda, Thums Up etc, Bobo has, to his credit, the prestigious bronze at Cannes Advertising Festival for his Levis Slim Fit Commercial for best soundtrack. He also won the award for best soundtrack at Promax for his very popular MTV/Nickelodeon 'Jingle Bell - Punjabi'. Other than ads, Bobo has composed |
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